Producers — Yorkshire 2,012, Yorkshire Dance


June 2009 - July 2009

This project aimed to involve a group of people of all ages and abilities to take part in a high quality mass participation dance movement experience, and excite them about the forthcoming Olympic Games. We recruited dancers of all walks of life to join us for a half day event on Centenary Square in Bradford. We developed a 2 minute dance routine based on 12 sports (diving, swimming, running) with leading contemporary choreographer Luca Silvestrini, which was distributed via the internet, TV, Radio and other media for people to learn before the day. Participants registered before the event as well as on the day to gain ‘their number’ – thereby becoming part of ‘Yorkshire 2,012’. The day was compared by Yorkshire celebrity radio DJ Dan O'Conell and the dance routine included a mass warm up, mass rehearsal and mass performance of the dance. Significant sports personalities from the Yorkshire Olympic team were present on the day and interviewed on stage, including Olympic Bronze medal winner Jill Adkins as well as a number of athletes training for 2012. DEP ARTS LTD produced the whole event and we were responsible for ensuring that all elements came together in advance of the day including press and media, recruitment and also overseeing the event and stage management on the actual day. DEP ARTS LTD also provided all event management and registration staff for the event as well as sourcing all athletes and MC for the event.

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Yorkshire Dance worked with DEP arts who acted as lead producer for Yorkshire’s 2,012. DEP arts provided the back bone to managing this complex and challenging project whilst taking the lead on negotiations with all stakeholders and artists involved. The highly professional, committed and inspired service that DEP arts provided meant the project was delivered to a high spec and on time. We had utmost confidence in DEP arts throughout, all learned a lot and it was a successful and fun process.”

Weike Eringa, Executive Director - Yorkshire Dance

Yorkshires 2,012:

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